Launch an email campaign

This walkthrough sends an email campaign to a segment of your contacts and measures the response.

Before you start#

• Have a connected email channel.
• Know the audience you want to reach (a list or segment in your CRM).

Steps#

1. Open Campaigns and create a new email campaign.
2. Choose your audience - a segment from your CRM.
3. Write the subject and body. Start from a template and personalise it.
4. Preview the message and send yourself a test.
5. Schedule the campaign, or send it now.

After it sends#

1. Open the campaign's performance view.
2. Track opens, clicks and responses.
3. Note what worked, and apply it to the next send.